Digital Marketing for CPAs & Bookkeepers

An accounting firm's website does one job — earn enough trust that the SMB owner stops shopping and books the consult. Most accounting websites are stuck in 2014; the ones that look modern are run by firms that won the last decade.

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A senior CPA reviewing a printed financial statement at a wooden desk in a small Burlington Vermont office

Common pain points

Stock-photo CPA sites with no actual personality, no team photos, no specialization signal
No published pricing — every competitor that does publish wins the SMB-owner search
Service pages that read like an IRS publication instead of speaking to the buyer
No content that captures 'should I be an S-corp' or 'do I need a bookkeeper' searches — the highest-LTV intents in the vertical

Outcomes we ship

Modern website signaling specialization (small business + multi-state + niche)
Published flat-fee pricing on monthly recurring engagements
Year-round content (S-corp election, multi-state nexus, books-clean-up) that ranks for high-intent queries
Free-consult funnel with calendar booking + intake form
Reputation collection from clients at year 1 + post-tax-season

Recommended stack

What we usually deploy for accountants & bookkeepers

SEO-Friendly Website Design & Build

Modern, mobile-first sites built on a fast static stack with on-page SEO, schema markup, and conversion-focused layouts baked in.

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Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

Reputation Management

Automated review request sequences, multi-platform monitoring, AI-assisted response drafts, and a monthly reputation report.

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Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

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Local SEO

Google Business Profile optimization, local citations, city/service pages, review management, and local rank tracking.

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Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

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Email & SMS Marketing

List management, segmentation, broadcasts, and automated sequences across email and SMS — done by us, approved by you.

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Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

Where we are right now

CPAs and bookkeepers compete on trust, specialization, and clarity. Most websites in the category communicate none of the three. We build the site that does.

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