marketing
Paid Ads — Meta, Google, TikTok
Performance-focused paid social and search at every spend level.
What you get
- Conversion tracking set up correctly day one (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
- Creative production: ad copy, branded graphics, short-form video as needed
- Weekly optimization (audience, creative, bid)
- Monthly performance report with cost-per-lead, cost-per-booking, and ROAS
- Honest call when a channel is not working — we will tell you to stop spending
How it works
- Account audit. We review your current accounts (or set them up clean) and tracking pixels.
- Strategy. Channel mix, audiences, offers, creative direction — agreed before launch.
- Launch + optimize. Campaigns live within 7–10 days; weekly tuning thereafter.
- Report. Monthly written report; quarterly strategy review.
About this service
Paid ads work when the creative is good, the targeting is tight, and somebody is watching the dashboard every day. We do all three. We pick the platforms that fit your buyer (search-intent for emergency services on Google; visual / discovery for beauty and consumer brands on Meta + TikTok; long-form on YouTube), build the creative, set up conversion tracking, and tune the campaigns weekly.
You pay the platforms directly for ad spend; we charge a flat management fee scoped to your spend tier. No surprise percentage-of-spend invoices.
Important
- Ad spend is paid directly to the platforms — not invoiced through us.
- Above $30K/month spend or 4+ platforms in parallel: talk to us about a custom-scoped engagement.
- No long-term contracts — month-to-month after a 90-day initial commit so we have time to optimize.
- We will not run ads for products or services we cannot honestly endorse, and we follow Meta / Google / TikTok ad policy strictly. No cloaking, no banned categories.
FAQ
Real answers to the questions every prospect asks before signing.
Do I pay you for the ad spend, or directly to the platforms?
Directly to the platforms. Your card is on file with Meta, Google, and TikTok. We charge only the management fee. This means no markup, full visibility, and the ad accounts stay yours if you ever leave.
Why is your management fee flat instead of % of spend?
Percentage-of-spend creates an incentive for the agency to grow the spend, not the results. A flat fee scoped to spend range keeps our incentives aligned with cost-per-lead, not invoice size.
Which platform is best for my business?
Search-intent businesses (plumbers, lawyers, dentists) lean Google. Visual / discovery (beauty, retail, restaurants) lean Meta + TikTok. B2B leans LinkedIn + Google. We pick at the strategy step — most businesses start on one and add a second in month 2 or 3.
What is the minimum ad spend?
$1,000/month is roughly the floor below which paid ads are noise. Most clients land $2,500–$10,000/month.
Do you guarantee results?
No reputable agency does — there are too many variables (offer, market, seasonality, creative). We do guarantee the process: tracking set up correctly, creative produced on schedule, weekly optimization, and an honest report on what is working.
How long until I see results?
Conversion tracking + first creative usually live within 7–10 days. Meaningful optimization takes 30–60 days of data. Plan on 90 days before judging the channel.
Industries we serve
Paid Ads — Meta, Google, TikTok for these verticals
Each industry page documents the specific use cases, pains we solve, and a sample site we'd build for it.
See exactly what is hurting your site — for free.
Run our free Website SEO Audit ($99 value). Report in your inbox in five minutes. No card. No spam.