Digital Marketing for Beauty Salons, Spas & Estheticians

Salons, spas, and estheticians live or die on bookings, repeat clients, and 5-star reviews. We build the digital systems that fill the chairs and keep them filled.

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Tranquil modern spa reception area with soft natural light, plants, and a relaxed staff member greeting a guest

Common pain points

  • Booking gaps from no-shows and missed calls during services
  • Old, slow website that hides before/after photos and pricing
  • Reviews scattered across Yelp, Google, and Vagaro/Square — no consolidated trust signal
  • Stylists or therapists who leave take their book of clients with them
  • Seasonal demand swings (holiday, prom, wedding seasons) you can't plan around

Outcomes we ship

  • Mobile-first site that loads sub-second and showcases before/after work cleanly
  • Online booking wired to your existing scheduler (Vagaro, Square, GlossGenius, Boulevard) — or a custom flow if needed
  • Automated review requests after every appointment
  • Missed-call text-back so a phone with wet hands never costs you a booking
  • Email + SMS sequences for rebookings, seasonal promos, and win-back campaigns
  • Local SEO that wins "near me" searches in your neighborhood

Recommended stack

What we usually deploy for beauty & spa

Most popular

website

SEO-Friendly Website Design & Build

Modern, mobile-first sites built on a fast static stack with on-page SEO, schema markup, and conversion-focused layouts baked in.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

marketing

Social Media Management

Calendar, content, graphics, and short-form video across Facebook, Instagram, YouTube, TikTok, and LinkedIn — picked by where your customers actually are.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

marketing

Paid Ads — Meta, Google, TikTok

Managed paid-ads campaigns on Meta (Facebook/Instagram), Google (Search/PMax/YouTube), and TikTok — with creative production, conversion tracking, and weekly optimization.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

Most popular

marketing

Reputation Management

Automated review request sequences, multi-platform monitoring, AI-assisted response drafts, and a monthly reputation report.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

marketing

Local SEO

Google Business Profile optimization, local citations, city/service pages, review management, and local rank tracking.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

automation

Missed-Call Text-Back

Automatic SMS reply to missed calls within 30 seconds — captures the lead and books the appointment over text.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

marketing

Email & SMS Marketing

List management, segmentation, broadcasts, and automated sequences across email and SMS — done by us, approved by you.

Book a strategy call

Free 30-min call. We'll review your site live and tell you the top 3 things to fix.

Where we are right now

Salons and spas are review-driven, mobile-first, and rebook-heavy — the digital playbook for them is specific, and we run it well. Case studies in progress.

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